Domtar’s SXSW Experiential “Paper Hotspot”
The SXSW Interactive Festival describes itself as "an incubator of cutting-edge technologies and digital creativity," and at the 20th annual show, Domtar Corporation unveiled a wireless venue that made people halt, and spurred them to step inside.
In the middle of a tradeshow with flashing lights and loud music to promote new websites, video games and startup ideas, we executed the Paper Hotspot as an oasis. It had comfy couches, a rug, a fireplace and bookshelves filled with books, magazines and sketchpads. People were encouraged to unplug for a moment, to sit down and interact with paper, which some of them did for as long as 30 minutes, making it quickly become one of the most popular experiential exhibits.
The success of this campaign led to being awarded shortlist recognition for the 2013 Cannes Media Lion.
The Wild Honey Pie Live Music Festival and Interactive Video Series Event
An all-inclusive music festival incorporating the production of a series of interactive music videos that offered an exclusive experience for a limited group of festival attendees.
The concept involved creating immersive concert spaces that also served as fully-produced music video sets.
This Art Director role encompassed envisioning and orchestrating every aspect of the project, from concept development, to sponsor integration, to event execution.
Ad Campaigns for Johnson & Johnson, Stonyfield, and Nolan Ryan Beef
This contracted Art Director at Kiyo Films media agency role involved leading the artistic direction of commercial campaigns, executing the set design based on concept art developed with client and agency involvement, ensuring high-quality creative execution aligned with client objectives and brand identities.
Dell Inspiron 3000, Dell ProSupport Plus, & Dell Cottonwood Digital Ads
Responsible for executing the visual direction of digital ad campaigns for Dell products. Collaborated with the creative team to develop compelling imagery, ensure brand consistency, and manage the execution of production while considering budget constraints.